Summarising last years B2B experience, we recommend to
continuously strengthen the following success-proven strategies and activities
in the german-speaking area:
1. Optimize the sales force impact (details: http://marketingsalesexperts.blogspot.com/2012/11/better-results-in-b2b-with.html)
2. Intensify the direct markekting (with regular high
quality eMails containing convincing customer benefits right from the
beginning)
3. Optimize quality, cost-efficiency and increased output of
the online public relation and media informations
4. Increase the impact of the advertising (within the given
budget)
5. Build up a market-leading social media presence with
business pages and communities/groups for the company/organisation and for the
unique benefits offered (Landing pages, Interest communities)
6. Optimize and update your www.homepage
7. Achieve in search engines better positions and more front
page positions with SEO through SEO-relevant tools and contents within the
above points 2 to 6.
For best results, we recommend to additionally get external
success know how and competent external support.
Competent external specialists will show you, that it is
quite easy to find and implement the success relevant chances for improving the
communication within the given budget.
Best wishes for prosperous 2013.
Emil Heinrich
http://www.effiprom.com